UI x OKO "o7"

Introducing "o7", the electrifying mini-collection by OKO, created in collaboration with the dynamic online gaming community and virtual corporation in EVE Online, Useless Idea. This innovative partnership marks OKO's bold step into the realm of virtual worlds, blurring the boundaries between reality and digital existence, while continuing to collaborate with unique communities, artists, and ideas.

The "o7" collection is a celebration of unity and camaraderie in the gaming community, featuring the iconic gold "o7" symbol emblazoned across garments, representing a salute of respect and appreciation among players. The striking design pays tribute to the emoticon's widespread use in games like EVE Online, acknowledging the power of virtual connections and shared experiences in shaping our identities and social interactions.

Incorporating OKO's signature rebel aesthetics, the "o7" collection bridges the gap between the virtual and physical worlds, inviting wearers to express their passion for gaming and showcase their allegiance to the Useless Idea community. The bold gold symbol against the backdrop of OKO's characteristic black garments creates a visually striking contrast, embodying the spirit of defiance and individuality inherent in the brand's DNA.

Through this collaboration, OKO and Useless Idea come together to challenge conventional fashion narratives and celebrate the rich tapestry of gaming culture. The "o7" collection is more than just a fashion statement – it's a testament to the power of virtual communities and the enduring bonds formed in the digital realm.

Join OKO and Useless Idea as they embark on a groundbreaking journey with the "o7" collection, transcending the barriers between the real and virtual worlds and honoring the indomitable spirit of the gaming community.